Adults- $15

(13 & up)

Kids- Free

(12 & under)

Afro

Food

Fest

Orlando, FL |

Sept. 5th 2026

For 30 years, Three Masks Inc. has connected Central Florida to the vibrant cultures of Africa through travel, art, entrepreneurship, and community engagement. As we celebrate our 30th Anniversary, we are proud to present Afro Food Fest 2026—our largest cultural celebration yet. Featuring the 4th Annual Jollof Cook-Off Competition, where chefs will compete for a $1,000 cash prize and the title of Best Jollof Rice, this exciting festival brings together African, Afro-Caribbean, Afro-Latino, and other Afro-influenced cultures for a day of incredible food, live entertainment, cultural performances, local vendors, family activities, and community connection. More than a food festival, Afro Food Fest is a vibrant celebration of heritage, unity, and the global influence of the African Diaspora.

Three Masks 30th Anniversary

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4th Annual Jollof Rice Cook off

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Cultural Performances

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Cultural Vendors

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Food & Craft Vendors

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Three Masks 30th Anniversary ✳︎ 4th Annual Jollof Rice Cook off ✳︎ Cultural Performances ✳︎ Cultural Vendors ✳︎ Food & Craft Vendors ✳︎

WHAT is Jollof Rice??

Jollof rice is the undisputed queen of West African cuisine—a vibrant, one-pot wonder of rice simmered in a rich tomato-pepper sauce, infused with spices, and often elevated with proteins and vegetables. Its roots trace back to the 14th century in the ancient Wolof Empire, spanning parts of modern-day Senegal, The Gambia, and Mauritania. There, it evolved from dishes like thieboudienne (or ceebu jën), a flavorful rice preparation with fish and vegetables that UNESCO has recognized as intangible cultural heritage.

As the dish spread across West Africa, it became a unifying symbol of heritage and celebration. In many communities, the saying goes: “A party without jollof is just a meeting.” Nigerian food historian Ozoz Sokoh notes that in Nigeria, “see jollof” even means “see how much fun is being had.” It graces weddings, funerals, birthdays, and festivals, bringing families and communities together around its comforting, aromatic allure.

The famous “Jollof Wars” capture the playful yet passionate rivalry over whose version reigns supreme, especially between Nigeria and Ghana, though countries like Sierra Leone, Liberia, Cameroon, and others join the fray. This friendly gastronationalism exploded on social media in the 2010s, sparking cooking competitions, memes, and even musical jabs (like Ghanaian artist Sister Deborah’s “Ghana Jollof” anthem). As BBC Travel’s Patti Sloley observed, it’s “arguably the most heated food debate amongst any diaspora,” yet it ultimately unites people through shared pride.

Recipes differ deliciously by region. Nigerian jollof often features long-grain parboiled rice, a bold tomato-pepper base (with Scotch bonnets for heat), and that signature smoky “party jollof” flavor from cooking over firewood, frequently paired with fried plantains or coleslaw. Ghanaian versions typically use aromatic basmati or jasmine rice for a fluffier, lighter result, with a longer-fried sauce emphasizing ginger, garlic, and spices. Senegal’s ancestral thieboudienne stands out with broken rice, fish, and unique local ingredients like smoked snails or tamarind. Other twists include palm oil in some Nigerian or Liberian styles, or added vegetables in riz au gras variations across Francophone West Africa.

At the Jollof Rice Food Festival, we celebrate this delicious diversity—no matter whose pot you prefer, it’s all about flavor, culture, and connection. Jollof isn’t just food; it’s a vibrant expression of African ingenuity, resilience, and joy that continues to captivate the world.

BECOME A VENDOR

Afro Food Fest is not simply another food festival. It is a celebration of identity, heritage, and community. It is a cultural movement created to unite people through the universal language of food while honoring the rich traditions, music, art, and flavors that define the African Diaspora. The festival serves as a platform for cultural exchange, small business growth, community pride, and meaningful connections across generations and backgrounds.

Attendees will enjoy:

  • The 4th Annual Jollof Cook-Off Competition

  • African and Afro-Caribbean cuisine

  • Live music and cultural performances

  • Local vendors and artisans

  • Family-friendly activities

  • Community engagement opportunities

  • Cultural education and heritage experiences

As a vendor, you will have the opportunity to showcase your products, services, and brand to a diverse and highly engaged audience from across Central Florida and beyond. Afro Food Fest attracts food lovers, families, cultural enthusiasts, community leaders, and consumers who are eager to discover and support unique businesses within the African Diaspora and multicultural communities.

Participating in Afro Food Fest provides valuable opportunities to increase sales, build brand awareness, generate new customer relationships, and connect directly with thousands of potential clients in a vibrant and energetic festival atmosphere.

We invite you to review the available vendor opportunities and secure your place at Afro Food Fest 2026. Whether you are a food vendor, artisan, retailer, service provider, nonprofit organization, or cultural exhibitor, we welcome you to be part of this growing celebration of culture, community, and entrepreneurship.

Thank you for your interest in joining us as we celebrate the richness, diversity, and global influence of the African Diaspora. We look forward to welcoming you to Afro Food Fest 2026 and helping you connect with new customers, grow your business, and be part of an unforgettable cultural experience.

We look forward to having you join our vendor family at Afro Food Fest 2026!

Become a Sponsor

 

Join us @ Festival Park

2911 E Robinson St, Orlando, FL 32803